PRIVACY POLICY

Last updated: October 1, 2026

At Brick Face ("we", "us", or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share information when you visit our website or purchase products from us.

Please read this Privacy Policy carefully so you understand how your information is handled.

1. Information We Collect

Personal Information

When you place an order, contact us, or use certain features of our website, we may collect information such as:

• Contact Information: Name, email address and phone number
• Billing Information: Billing address and payment-related information
• Shipping Information: Delivery address and any delivery instructions you provide
• Order Information: Products purchased, order number, order history and transaction details
• Customer Support Information: Information you provide when contacting us through our website chat

Payment information is processed securely through the payment providers available at checkout. Brick Face does not need to directly store your full payment card details.

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and device information
• Operating system
• Pages viewed and interactions with the website
• General website usage information
• Cookies and similar technologies

The exact information collected may depend on the Shopify features, apps and other services used on our website.

Information From Third Parties

We may receive information from third parties involved in operating our store, such as:

• Payment providers
• Shopify and website service providers
• Order fulfilment providers
• Shipping and delivery providers
• Fraud prevention and security services
• Analytics or advertising services, where applicable

2. How We Use Your Information

We may use your information for the following purposes:

Order Processing and Fulfilment

• Process and fulfil your orders
• Process payments
• Arrange delivery of your products
• Send order and shipping updates
• Provide tracking information where available
• Handle refunds, cancellations and product issues

Because Brick Face uses third-party fulfilment services, information necessary to fulfil your order may be shared with our fulfilment and shipping partners.

Customer Support

We may use information you provide to:

• Respond to questions and enquiries
• Help with orders
• Investigate delivery issues
• Handle refund or replacement requests
• Provide other customer support

Website Operation and Improvement

We may use information to:

• Operate and maintain our website
• Understand how customers use our website
• Improve our products and services
• Improve website functionality and user experience
• Detect and prevent fraud, abuse or security issues

Marketing

Where permitted and where required, we may use your information to send promotional communications about Brick Face products, offers or updates.

You can opt out of marketing communications at any time using the unsubscribe option provided in the relevant communication.

Legal and Security Purposes

We may use your information to:

• Comply with legal and regulatory obligations
• Prevent fraud or illegal activity
• Protect our website and customers
• Enforce our policies and agreements
• Establish, exercise or defend legal claims

3. Legal Basis for Processing

Where UK data protection law applies, we process personal information using appropriate legal bases depending on the circumstances.

These may include:

• Contract: Processing information necessary to process and fulfil your order.
• Legal obligation: Processing information where we are legally required to do so.
• Legitimate interests: Processing information where necessary for purposes such as website security, fraud prevention, customer service and improving our services, provided those interests do not override your rights.
• Consent: Where we ask for your consent, such as for certain marketing or non-essential cookies.

4. How We Share Your Information

We do not sell your personal information.

We may share information with trusted third parties where necessary to operate Brick Face and provide our services.

These may include:

Service Providers

We may share relevant information with:

• Shopify and website service providers
• Payment processors
• Order fulfilment providers
• Shipping and delivery companies
• Customer support services
• Website and security providers
• Analytics or advertising providers where applicable

For example, when you place an order, information such as your name, delivery address and order details may need to be provided to our fulfilment and shipping partners so that your order can be processed and delivered.

Legal Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable laws
• Respond to lawful requests from authorities
• Protect our rights, property or safety
• Prevent fraud or other illegal activity
• Establish, exercise or defend legal claims

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies.

Cookies may be used for purposes such as:

• Keeping the website and checkout functioning
• Remembering shopping cart contents and preferences
• Understanding website usage
• Improving website performance
• Supporting advertising and marketing, where applicable

Some cookies are necessary for the website to function, while others may require your consent.

You can manage certain cookie preferences through the cookie settings available on our website and through your browser settings.

Disabling certain cookies may affect how parts of the website function.

6. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including:

• Right of access: Request a copy of the personal information we hold about you.
• Right to rectification: Ask us to correct inaccurate or incomplete information.
• Right to erasure: Ask us to delete your personal information where applicable.
• Right to restriction: Ask us to restrict how we process your information in certain circumstances.
• Right to data portability: Request certain information in a portable format where applicable.
• Right to object: Object to certain types of processing, including certain processing based on legitimate interests or direct marketing.
• Right to withdraw consent: Withdraw consent where we rely on consent as the legal basis for processing.

How to Exercise Your Rights

If you would like to exercise a data protection right or have a question about how your information is used, please contact us through the chat feature on the Brick Face website.

We may need to verify your identity before completing certain requests.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we keep information may depend on:

• The purpose for which it was collected
• Whether you have an active customer relationship with us
• Legal, accounting or tax requirements
• The need to resolve disputes or enforce agreements
• Our legitimate business requirements

When information is no longer required, we may securely delete or anonymise it.

8. International Data Transfers

Some of the service providers we use may process information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection requirements and that appropriate safeguards are in place where required.

9. Security of Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

10. Children's Privacy

Our website is not intended to knowingly collect personal information from children.

If you believe that a child has provided us with personal information and you would like us to review or remove it, please contact us through the chat feature on the Brick Face website.

11. Third-Party Websites

Our website may contain links to third-party websites or services.

Brick Face is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

12. Marketing Communications

Where you have provided the appropriate consent or where otherwise permitted by law, we may send you promotional communications about Brick Face products, offers or updates.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided in the communication.

You may still receive essential communications relating to an order you have placed, such as order confirmations, shipping updates or important service information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this policy.

We recommend checking this page periodically for any updates.

14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how Brick Face handles your personal information, please contact us through the chat feature on the Brick Face website.

Support: Website Chat

Data Controller:
Brick Face